Waves Salons
Building a Brand from the Ground Up
When the owners of Waves Salon were preparing to open their doors, they knew their brand needed to make a strong first impression — one that felt polished, approachable, and reflective of their modern vision. With no existing website or brand materials, they partnered with Bodhi Communications to bring their identity to life from scratch.
The Challenge
Opening a new salon meant that everything had to be created, from the name and look to the tone and online presence. The owners needed a brand that could stand out among established competitors, appeal to a diverse clientele, and translate seamlessly across web, print, and social media.
Our Approach
We began by developing a comprehensive brand package that captured the sophistication of the salon experience while maintaining a warm and inviting feel. Together, we:
- Crafted a visual brand identity, including fonts, color palette, and logo applications.
- Designed and launched a custom website that highlighted services, staff, and booking options.
- Developed consistent messaging and brand voice to unify their online and in-person presence.
- Collaborated closely with the owners to ensure every detail felt personal, authentic, and true to their values.
