Lions Pride Boxing & MMA
Building Strength, Inside and Out
Helping a local gym strengthen its brand, community, and digital reach. When Lions Pride Boxing & MMA reached out, their goal wasn’t just to grow memberships; it was to grow people. Their family-run gym in Flagler County is built on discipline, mentorship, and community, helping members of all ages find confidence both in and out of the ring. They needed a digital presence that reflected that same energy and purpose: professional, motivational, and welcoming.
The Challenge
Lions Pride had the foundation of a strong brand, but their online presence didn’t match their impact in the gym. Their website was simple but unoptimized, with inconsistent branding and limited visibility in search results.
They were using two different logo versions and lacked a cohesive messaging and SEO strategy. With no formal marketing materials, they also lacked tools to promote new programs, like their after-school training initiative. Their goal was clear: to build awareness, attract new members, and establish consistent recognition across the community.
Our Approach
We rebuilt Lions Pride’s online and offline identity from the ground up, creating a powerful, unified brand experience that reflected their mission to strengthen both body and mind. We focused on unifying their brand presence and improving visibility, creating tools and systems that would help Lions Pride grow sustainably:
- Designed a fully restructured website with updated copy, visuals, and navigation for a smoother user experience.
- Implemented local SEO and keyword-focused metadata, positioning Lions Pride to appear in more regional searches for boxing, MMA, and fitness.
- Refined their logo and branding, establishing one consistent look across print and digital materials.
- Created new marketing collateral, including business cards, program flyers, and a branded calendar, to help them connect with the community.
- Developed a social media strategy centered on lead generation and brand awareness, with an emphasis on motivation and community connection.
Each piece of work reinforced the same message: discipline, family, and growth.
